 GreenMUA.com is a project of Lü magazine |
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The fashion industry
is experiencing a green explosion, from models becoming
conscious of what they sell and wear, to photographers experimenting
with ultra-energy efficient LED lighting, to clothing designers going through great length
to assure fair trade working conditions and the sustainability of
their fabrics. There is a green revolution going on in the trades.
Today it's the professional make-up artist's turn to come to the
green party.
The idea for this page came from the many requests I was getting from make up artists who wanted to start greening their kits. Knowing little about the cosmetics industry, I started asking questions, doing research. I came to realize pro-muas were quite dependent on the large amounts of free samples and discounts supplied to them by mainstream cosmetic brands. If this is a condition to putting safe, natural, organic makeup into pro-mua kits, then lets connect make up artists with green cosmetic companies ready to do business with professionals. To this end, GreenMUA has assembled a great team now building the necessary bridges. So far we've identified these brands and companies as potentially working to meet the green needs of the pro-mua, either now, or in the very near future: World sales of natural and organic cosmetics are projected to surpass the $1.5 billion mark for the first time this year, growing by an average of 20 per cent a year, according to market researcher Organic Monitor. GreenMUA started a thread in the MM forum to discuss these issues. Sadly it was locked by the moderators after 84 posts of contentious debate. What was posted remains. This stood out from the thread: "I use WAY less disposables now that I used to. I rarely use sponges to apply makeup anymore. I use brushes that are cleaned and sanitized between clients. I use less disposable spoolies, using a brush to apply mascara instead. I used to use disposable plastic backed paper placemats (like they have at nail salons) to keep my work space sanitary and to protect the work surface. I now use a hand towel that I wash and reuse. I use to throw out velour powder puffs after each client. Now I wash and sanitize them and reuse them several times before they need to be trashed. At the end of the day my garbage bag has used cotton balls, a couple of q-tips, and some tissues. Before I was producing way more garbage." There is an article entitled The Eco-Artist written by publisher Michael DeVellis in the premiere issue of their magazine OnMakeUp. GreenMUA is asking Discovery's new Planet Green television channel to institute a green make-up policy on the set of all their original productions. Please contact members of their board of advisors to impress on them the importance of this request. GreenMUA was mentioned by our friends at The Daily Green on April 7th. As this page evolves, it will list contacts at safe cosmetic firms ready to meet the needs of fashion, film and stage professionals. If you'd like to participate in this project, don't hesitate to contact us. You're also invited to join our GreenMUA Yahoo Group. RemyC. Inspiration:
Stacy Malkan, author
Not Just a Pretty Face
"Cosmetics and
personal care products are a lightning rod issue for teenagers. It's
one thing everybody does every day. We all wash our hair and brush
our teeth, and girls wear make-up. It's a metaphor for looking and
thinking about every aspects of our lives."
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green print magazines - green media organizations - light emitting diodes |
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