The fashion industry
is experiencing a green explosion, from models becoming
conscious of what they sell and wear, to photographers experimenting
with ultra-energy efficient LED lighting, to clothing designers going through great length
to assure fair trade working conditions and the sustainability of
their fabrics. There is a green revolution going on in the trades.
Today it's the professional makeup artist's turn to come to the
green party.
Launched in 2009
after the success of
Project Green Search,
the idea for this page
came from the many requests I was getting by makeup artists who
wanted to start greening their kits. Knowing little about the
cosmetics industry, I started asking questions, doing research. I
came to realize professionals
were quite dependent on the large amounts of free samples and
discounts supplied to them by mainstream cosmetic brands.
If this is a
condition to putting safe, natural, organic makeup into professional
hands, then lets connect makeup artists with forward thinking cosmetic
companies ready to do business with them. To this end,
GreenMUA has assembled a great team now building the necessary bridges. So far we've
identified these brands and companies as working to meet the needs
of professional makeup artists wanting to green their kits:
Our listings do not include
soaps and perfumes. Many companies produce more than one
line of products, but we only list their website once
under the product or service we feel they are best known
for.
World sales of
natural and organic cosmetics are projected to surpass the $1.5
billion mark for the first time in 2010, growing by an average of
20 per cent a year, according to market researcher
Organic Monitor.
GreenMUA started
a thread in the
MM forum to discuss these issues.
Sadly it was locked by the moderators after 84 posts of contentious debate. What was
posted remains.
This stood out from
the thread: "I
use WAY less disposables now that I used to. I rarely use sponges to
apply makeup anymore. I use brushes that are cleaned and sanitized
between clients. I use less disposable spoolies, using a brush to
apply mascara instead. I used to use disposable plastic backed paper
placemats (like they have at nail salons) to keep my work space
sanitary and to protect the work surface. I now use a hand towel that
I wash and reuse. I use to throw out velour powder puffs after each
client. Now I wash and sanitize them and reuse them several times
before they need to be trashed. At the end of the day my garbage bag
has used cotton balls, a couple of q-tips, and some tissues. Before I
was producing way more garbage."
There is an article
entitled The Eco-Artist written by publisher Michael DeVellis
in the premiere issue of their magazine
OnMakeUp.
Cognis
develops green formulations and strategies for mass market beauty
products.
GreenMUA
asked Discovery's
Planet Green television channel to
institute a green make-up policy on the set of all their original
productions. These were the members of their
board of advisors.
GreenMUA was
mentioned by our friends at
The Daily Green
on April 7th, 2008.
As this page
evolves,
it lists contacts at safe cosmetic firms ready to meet the needs
of fashion, film and stage professionals. If you'd like to participate in
our
project, don't hesitate to
contact us.
"Cosmetics and
personal care products are a lightning rod issue for teenagers. It's
one thing everybody does every day. We all wash our hair and brush
our teeth, and girls wear make-up. It's a metaphor for looking and
thinking about every aspects of our lives."
~
Judi Shils, founder of the Marin
Cancer Project (quote from Not Just A Pretty Face)
Photographer
Courtney
Dailey and Taryn Hipwell of
EcoDivasTV
produce images and video for use in
marketing kits and other promotional materials related to
Green Beauty. To have your
products featured, please mail samples to 2520 Sunset Blvd Los Angeles CA 90026.
Photographer
