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Lü Magazine is a concept... This website is only a means to an end... its mission? a print edition. In Chinese, Xing, the word for sex and nature is the same. In Chinese Lü means Green...
Concept Formulated Fall 2001
(This below was written back in
2001... since then, dozens of green magazines have borrowed from this
editorial formula and launched their own projects. Lü is now revising and
updating its own concept, without making new directions public, only working
towards new goals with its team. ~ RemyC.)
What China does in the next few years will decide the fate of the earth. The vast majority of clothes worn in the West are now made in Asia. In turn Asian culture is influencing Western culture through Feng Shui, movies, videos. It's time for an international global fashion publication to reflect and set these trends.
's editorial policy will be supervised by green economists. Only green products will be showcased. will set the pace by "being" green, walking the talk, raising the bar for everyone. Unlike other so-called green magazines on newsstands today, will abide by a strict cradle-to-cradle protocol respecting Hanover Principles as a perpetual prototype for all new means and methods of magazine production.
Up until recently most environmental
magazines had been stodgy. Movements like Viridian Design
will be as visually striking as it will be
green inside and out. (Don't let this humble website fool you!)
Writers, sales representatives and photo journalists with an edge are asked to contact us about collaborative efforts.
is a labor of love that will never sell out to afluenza.
don't ask, don't tell, just click and sell